Aiza Dolmatova, born on December 10, 1984, in Grozny, is a media personality known as a blogger, designer, singer, and entrepreneur owning beauty projects and salons. She moved to Moscow as a child, where she began her public career.

She gained wide recognition partly through her former marriage to rapper Guf, which increased public attention. Over time, Aiza developed her own brand by actively using social networks and experimenting with her image, maintaining popularity despite criticism.