Piper Rockelle Smith, born on August 21, 2007, in Georgia, USA, began her career at age 3 with beauty pageants and social media posts. By 8, she starred in web series like Chicken Girls and Mani. In 2017, the group Piper's Squad formed around her, producing videos, challenges, music, and vlogs. By 2022, her YouTube channel had millions of subscribers and an estimated annual income of $4–7.5 million.

In 2022, former Squad members sued Piper’s mother for alleged abuse and unpaid wages, resulting in a $1.85 million out-of-court settlement in 2024. Following the scandal, Piper shifted to Twitch and TikTok for live and less scripted content and opened an OnlyFans account on January 1, 2026, taking full control of her image and monetization. Her career reflects a transition from childhood fame to independent adult management amid industry challenges.