Rufina Niyazova, known as rufasshi, is a Kazakhstani fashion and beauty blogger, model, and influencer from Almaty with over 122,000 Instagram followers. She shares content featuring stylish looks, makeup, lifestyle, and fashion collaborations that attract a young audience.

In 2026, intimate videos and photos from her personal archives were leaked online, causing a public scandal. Rufina's ex-boyfriend denied involvement, and the public condemned the distribution of the material. She continued to focus on her career without commenting on the incident publicly.