She grew up in a small northern town and attended art school before enrolling in a programming course. In 2015–2016, after moving to St. Petersburg with her mother, she started a YouTube channel featuring simple vlogs, personal stories, and answers to questions, gaining hundreds of thousands of viewers for her honesty and lightheartedness.

Her relationship with blogger Yulik from 2017 to 2021 brought her widespread fame through joint videos that became cult classics. After their breakup, she expanded her audience by continuing to create content focused on self-esteem, psychology, and everyday life, maintaining active YouTube, Instagram, and Telegram accounts. She is 160 cm tall, Russian, and unmarried.