Yana Zenina, known as YAYANA or Yanka Zeninka, was born on July 9, 2001, in Novopolotsk, Belarus. She studied architecture at the Belarusian National Technical University and started sharing photos of her hometown on Instagram in 2015. Her popularity grew in 2020 after collaborations with Vlad A4 and Egor Shkred. Yana created the YouTube channel “YAYANA” featuring pranks, challenges, and vlogs, while also maintaining a strong presence on TikTok with over one million followers and Instagram with more than 1.5 million followers.
Yana is in a relationship with Egor Shkred, and they have a cat named Rick. In 2024, private photos and videos of hers were leaked online, causing significant attention. She chose not to comment on the incident and continued focusing on her online content. Despite the situation, she remains an active and influential blogger across multiple platforms including VK, Telegram, YouTube, and Instagram.
